Fonbet live betting trends
Some Fonbet customers took a hiatus, but now they are returning. This will affect the average total amount of each betslip, as well as the number of bets placed per customer. On the other hand, any kind of crisis can be used as a window of opportunity, especially for an industry leader. Teams were unable to practise normally, given that they are usually all based in different parts of the planet.
Now that professional sport is returning, we are looking to increase spending on marketing. We are open to moving into different areas and trends, but not so much with esports. We also plan further investments in CRM [customer relationship management — our collaborations with Betting Insider being a fine example], this is one of our key priorities as regards our marketing activities going forward.
Consumer habits have already shifted towards playing online, the same has been seen in almost all industries, from retail to the entertainment industry, Alexey Khobot states. Fonbet has always had strong online products — the website and application for mobiles and tablets. What the company is actually seeing is a relatively small migration of offline customers to online.
Some of them have started to play online, especially since the Bundesliga resumed. However, they still plan to return to visiting betting shops. They will only reopen once there is permission from the authorities and can be sure that all safety measures are observed. The company plans to release a new mobile application soon. This all required a lot of effort which naturally served as a catalyst to automate the processes.
Over time, the ability for customers to bet on sports events in real time became a hallmark of the company. However, a bet at Fonbet is still a bet between a customer and the bookmaker, just like it was 25 years ago. Only the scale has changed. When we work on new content, we always do it for the mobile app first. So it immediately shows me laundry detergent and related products that people like me also order.
Even if you always bet on esports, your first page will always have football.
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Print Share Now that sport is back, the main question is whether the industry will see a return to its pre-pandemic levels of explosive growth and how much time will it take for the industry to see the return of pre-Covid betting volumes and large advertising budgets?
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| Fonbet live betting trends | Over time, the ability for customers to bet on sports events in real time became a hallmark of the company. In general, bookmakers use the total volume of bets placed and accepted online as a yardstick for success. So it immediately shows me laundry detergent and related products that people like me also order. They will only reopen once there is permission from the authorities and can be sure that all safety measures are observed. We bet on the total rounds being over than 7. After the first goal is scored, the odds on TO 2. |
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